There is a consumer revolution underway. Consumers are spending more and more time using digital media, and less and less with traditional media. They often trust what they see and read on digital media more than they do on traditional media, especially when content is created by other consumers. Yet in Asia, marketing dollars spent on digital media are well below the levels they should be, given where consumers spend their time.  

In this webinar you will learn about: 
   
• Explore consumers' digital habits based on research in 8 Asian countries  
• What type of needs consumers are satisfying by using digital media
• Making the case for greater investment   

Session Details		Free Webinar Series
Date:	Nov 12, Thursday
Time:	12.30 PM (GMT +8)
Title:	Understanding Consumers' Digital Needs
Presenter:	Nic Hall

Presenter

 

Nic Hall is currently a Director CSI of the newly merged TNS/Research International business in Singapore. He works with a number of both local and regional clients in APAC.

Nic has presented at conferences all over the world including to South Africa Market Research Society, ESOMAR in various cities, Singapore Market Research Society and a wide variety of marketing conferences.        

Who should attend
 - CEO/ COO / CMO / CIO / MD / GM
 - Sales Directors / Managers
 - Marketing Directors / Managers
 - Media Buyers
 - Web Marketing Managers
 - Finance Directors / Managers
 - Operations Director / Managers
 - Business Analyst / Project Managers 
 - IT Directors / Managers

 Register Now!

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Expertise   

- Nic has considerable experience across virtually every type of research technique, both quantitative and qualitative, across broad range of categories, including both consumer and B2B research.

- He has experience in more than 100 countries around the world, working with every type of culture imagine.

For more information, pls visit http://www.tns-global.com.sg